7 Ways You Might Be Sabotaging Your Own SEO Content Strategy
We see it all the time: new clients come to us with plenty of content on their website—quality content, even—yet
How to Optimize Content for SEO
In digital marketing, SEO and content marketing go hand-in-hand. SEO is like a flower bulb being planted: it has
Why We Overhauled Our Content Process
Our founder and CEO Jason Hennessey often says “content strategy is SEO strategy,” and this is true in more ways
6 Steps for SEO-Rich Content That’s Written for Humans
When I first began my career as a search engine optimizer (SEO), I was immediately intrigued by the role that
Review, Refresh, Republish: Updating Old Content for Users & SEO
If your website never took off, your content is nowhere to be found in the SERPs (search engine results pages), or
9 Tips for Writing Compelling Content
Last month, we explained the difference between content and copy and the purpose of both in the context of digital
What’s the Difference Between Content and Copy?
In marketing, “content” and “copy” are often used interchangeably. Writers and non-writers will use one term to