How Law Firm SEO and a strong content strategy
changed the game for this premier law firm.


Chisholm Chisholm & Kilpatrick LTD (CCK Law) is a premier firm handling Veteran’s law, ERISA and disability claims, and bequest management.


The Challenge

Before partnering with Hennessey Digital, CCK Law only ranked for a few hundred keywords, causing them to miss out on valuable leads.

Without a clear SEO strategy, the firm was having trouble being found in organic search by veterans who need help accessing the benefits they’re entitled to.

Our Strategy

Hennessey Digital developed a new website for CCK Law, starting with a full technical audit. We implemented best-practice law firm SEO and corrected on-page SEO issues throughout the site.

The client’s organic traffic has increased consistently since 2019, but we knew their site could perform better for certain keywords. We developed and implemented a strong content strategy to increase the the firm’s visibility on Google and connect with prospective clients across their law practice areas.

The Results

  • Site Now Ranks For More Than 47,000 Keywords
  • Consistent Organic Traffic Growth For 3+ Years

Hennessey Digital has enjoyed a lasting relationship with CCK Law and has been an important part of CCK’s team in transforming its digital engagement strategy with potential clients.