How Much Does SEO Cost?

There is a high price for bad SEO. Most clients we run into, unfortunately, have been scammed in the past. Sometimes, it is through no fault of their own. Through a lack of knowledge, our clients run into scammers who use outdated tactics, black hat SEO, or worse. These techniques only serve to destroy your SEO results.

If bad SEO is used, it can impact your overall trust. Trust is important in Google’s eyes. Google does not want to give bad SEOs attention, but this happens at times. One example is when an SEO professional ranked his site by using Lorem Ipsum dummy text.

Bad SEO can cost you in the long run in a variety of ways.

Ruining Current Traffic

Bad SEO can cause you to be penalized. From using bad links to keyword stuffing, your traffic can take a major hit.

Sacrificing a First Impression

Bad SEO can cause you to lose positive impressions with your audience.

Losing Customers

If some part of your intake process is broken without a way to recover lost calls, you just lost a customer.

Destroying Credibility

A poorly optimized website will lower your credibility with an audience, making you appear unprofessional, silly, or worse.

Bad SEO can be incredibly dangerous, so you should take care to create your ultimate SEO strategy.

What If You Have No SEO?

Is no SEO better than bad SEO? Maybe in some ways. Having no SEO means your site likely will not grow, but being stagnant is better than gaining a penalty and moving backward. If you are penalized or otherwise banned, more work will be required to lift your site out of the penalty. In this way, no SEO can be better than having bad SEO. Since no SEO means that nothing bad was done to your site, you may sometimes have peaks in traffic, but they will be random and not at all similar to the steady increase most analytics graphs show when real SEO is performed.

Another example: if you decide not to write custom meta descriptions, and you leave them blank, Google will fill them in automatically. They will be based on the text on your page. This is highly randomized, inaccurate, and will not mean what you want it to mean. The result is disastrous not only from a SERPs point of view, but also for your users. The description will not match the intent of the page when they click on it. Oftentimes, your users will skip over it, because from their perspective, a low-quality meta description means no one pays attention to the site. What reason do they have to visit?

What about negative SEO? If you have a negative SEO attack, you will see a significant drop in traffic overnight. While similar to a penalty in how it behaves, it is anything but. You might say your competitors should be ashamed of themselves. And you are right. However, the World Wide Web is still in its early days of marketing competition. You cannot always escape a negative SEO attack by a competitor. But, at the very least, you can protect yourself.