In recent years, the advent of mobile SEO has started a revolution. This changed the entire face of SEO. With Google’s decision to move search results to be entirely mobile, a new set of SEO requirements became reality. One study conducted by PEW Research shows that 96% of Americans now own a cellphone. The statistics of smartphone use are staggering and indicate how many opportunities there are for targeting mobile users.
The importance of mobile SEO cannot be understated. Hennessey Digital works to ensure that your site is in the proper format to be accessed easily on mobile devices like smartphones and tablets. When you look at a website on a computer, it may look very different than it does on a mobile device. There are technical reasons for this, but what’s important is that we know how to engage a client. This applies when they are on a tablet, smartphone, or another mobile device.
When your mobile implementation is such that you have a separate m. (m-dot) mobile site, then you are doing mobile SEO incorrectly. The correct implementation in today’s world necessitates responsive design. This format means that your site resizes itself automatically regardless of which device it appears on. That is what we mean by making a mobile site responsive.
There are more technical items to consider, but we don’t want to lose your attention! The important thing is that we can make your site accessible to crawlers in order to achieve higher rankings.
Why Is Mobile SEO Important?
The development of your website should never neglect technological advances, including smartphones and tablets. This means that your site should serve resources regardless of the device on which it is accessed. Your site should not hide content from mobile users, even if it is longer. For example, a study from PEW Research Center on journalism.org explains that “cellphone news users spend the most time reading long-form content when arriving at an article from an internal link, and they spend the least time when arriving via a social network.”
When thinking about long-form content, don’t just neglect it or hide it on mobile because of previous bias. We recommend performing testing on your site, within your niche, to determine the best way forward. This kind of testing is important for achieving a higher-quality mobile online presence.
Google’s guides to mobile SEO say the following about how the search engine treats mobile devices: “‘mobile’ or ‘mobile devices’ refers to smartphones, such as devices running Android, iPhone, or Windows Phone. We consider tablets as devices in their own class, so when we speak of mobile devices, we generally do not include tablets in the definition.”
This is why having a site optimized for mobile is so important. It’s also why your company needs the best mobile SEO strategy provided by the industry. We can provide that expertise so you don’t lose any potential clients to a competitor. We can help ensure that your site is not negatively impacted by neglected mobile SEO issues.
Different search engines may assess certain mobile devices differently. Because of this, we tailor your site to perform well on all mobile devices, whether a tablet or a smartphone. This means taking into account how features will load and display on a tablet or phone. The idea is to make the interactive experience as accessible as it would be on a laptop or desktop computer.
Did you know that you can be penalized for having intrusive interstitials on your site? It’s true. This is called Google’s interstitial penalty. If your interstitials are severe enough, and they negatively impact the user experience, Google will penalize your site for them.
We have the tools to analyze how mobile-friendly your site is, and we can use that feedback to improve access to your digital marketing space. We routinely do checks and audits to ensure that your site is in peak performance, that potential consumers are using all of the features properly, and that nothing is getting left out of their total online experience.
It is important to understand that when we consider quality mobile SEO, we aren’t just talking about miniature versions of what you would see on a regular computer. We can design and alter your site so that the best possible performance is provided regardless of how the individual is consuming the media.
If you are ready to take your site above and beyond, especially in this on-the-go world, contact us today. We can get your site fine-tuned to optimize it for all consumers whenever and wherever they may be.