What Is Mobile Website Optimization?

Mobile website optimization, in its simplest form, is the act of making changes to your site so it fits mobile devices like smartphones. This type of SEO is a different beast from desktop SEO. Although some of the same principles exist, you still have to work with a mobile device, which is much smaller. You also have to work with mobile visitors, whose temperaments may be just a tad different than you’re used to.

If you don’t have the right company to help you out with all of your SEO, you risk leaving money on the table. By working with Hennessey Digital and having our expert SEO team by your side throughout the process, you will have a final site with strong SEO in all areas, including mobile.

Making your site mobile-friendly is no easy task. It’s even more of a challenge if you have an m. (or m-dot) mobile site. Yes, for our modern readers, they still exist. If you’re a company that hasn’t yet made the full transition to a mobile-friendly architecture, you must create a design from scratch. This is the only way to move forward and successfully increase your mobile traffic.

While a mobile-responsive design created after-the-fact can work, it creates problems later. If you take the route of creating an after-the-fact responsive design, it will seldom work without glitches. This is especially true if you don’t have the same developer you had before. Without the same developer creating that site, you run into issues like coding incompatibility problems, mobile breakpoint challenges, and cross-platform difficulties. This is because developers are just as unique as a fingerprint: their coding methods and creativity all differ.

Our SEO experts can create your site from the ground up. This way, you’re more likely to achieve a perfect implementation that will have your clients clamoring for your attention. By taking advantage of the Hennessey Digital difference, you may notice a leap in quality like nothing you have seen before.

How Mobile SEO Plays Into Your Marketing Mix

Google’s April 2015 mobile-friendly update forever changed the landscape of SEO. Before, Google search results were restricted to desktop results. Although mobile devices were gaining in popularity, they had not yet been given their own type of search results. In 2015, Google considered mobile technology and enhanced its search engine with an algorithm update. It used to be acceptable to create a website that was simply cross-platform compatible with desktop computers. It was easy. Your “responsiveness,” if you had any, only had to account for popular screen sizes at the time. Mobile development was unheard of.

Now, with Google’s “mobilegeddon” update, mobile web development exists. You must follow certain development disciplines if you hope to achieve a credible mobile site. The final product must be responsive and must include specifications for a variety of breakpoints. These breakpoints define which screen sizes your site supports. You must follow other best practices also, including those design decisions most likely to convert organic traffic into customers.

Because of the importance of mobile SEO now, more than ever, you must have the right team on your side if you hope to achieve the best results. Trying to get those results means doing the right things to all of your SEO, including mobile versions of your site.